Digital Marketing is more complex than most people think, in reality, there is a science behind it and when you do the right things this can be highly beneficial. For example, I have a website where I sell social media marketing services that make sales every week from organic traffic. I do not have to spend money on ads, and this is because the website has been optimized through search engine optimization strategies.
So if you are not familiar with the different types of digital marketing, here are 4 of them that you should know about:
- Search Engine Optimization: This is an underrated way to do marketing online. Search engine optimization is when you get other websites to link back to yours. This is usually done through guest posting where you can pay other websites to allow you to post content and use keywords that link back to your website which helps you gain organic traffic online.
- Pay-per click: This kind or marketing is done when you do online ads and you pay each time someone clicks on your ads. Google, Facebook and other social media companies provide this model of advertising.
- Social Media Marketing: This is when you use social media to increase your exposure online, this can be done through viral posts, videos, ettc. The idea is that you harness the power of social media to reach large audiences who may take action and buy your product or service
- Affiliate Marketing: Affiliate marketing is when you pay a commission to someone who helps you promote your product or services. A company known for this is Amazon, they have a big affiliate program where people can make money from promoting products online and they get paid each time someone who they refer buys a product or service.